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that we are influenced by price and expectations, but in some contexts you get what you pay for. I would gladly pay $100 more for a car repair if I know the repair is superior quality. But hooray for Charles Shaw wine, the "3 Buck Chuck". I had a fine glass of his Merlot several weeks back and complimented our host who poured the glass. Wine is fun and should be fun, so the bottom line is that we need more studies like this one in which free wine is given out with an expensive meal. Maybe they'll have the study next in Ypsilanti!!
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